Position Objective: The Social Media and Content Specialist drives the company’s branding and social media strategy. This individual will be responsible for managing the strategy and execution for all social media channels as well as regularly updating the company’s website with new and engaging content. A successful candidate will have an advanced knowledge of social media marketing and content creation based on current trends and engagement tactics. Key Responsibilities: The primary goal of this position is to elevate the company’s social media and general online presence. Some regular responsibilities would include: ● Build a social media strategy from the ground up, including content ideas and audiences to target ● Create, post and manage social media content across multiple social media platforms ● Remain current on commercial office space availability and market those opportunities through all social media platforms as well as the company’s website ● Appropriately respond to comments and inquiries on social media posts in a timely manner ● Work collaboratively with leasing brokers and existing tenants to maximize social media opportunities and followings ● Analyze the effectiveness of posts and create applicable reporting to track trends and performance ● Conduct research around our target audiences to better understand how they utilize social media ● Find opportunities to participate in online conversations relevant to our key audiences ● Remain current on advancements on all Social Media platforms Qualifications: ● 2+ years of proven experience in a professional social media role ● Experience sourcing content and building social media strategies ● Proficient knowledge of social media channels and has a strong understanding of both organic and paid best practices in social media ● Strong writing abilities, with an understanding of how to adopt a company’s tone of voice ● Experience using social media management platforms such as Hootsuite to monitor channels and schedule content ● Naturally creative in developing unique content ● Photo and video-editing capabilities strongly preferred like illustrator. ● Must be self-motivated, detail-oriented, energetic, and highly organized ● Must be a team player, willing to step in and assist as needed ● Must be willing and able to clear the company’s standard background and reference check and sign a non-disclosure agreement. Physical & Equipment Requirements/Working Conditions: ● Full time, remote position. ● Must have own computer, internet access and English language skills ● Have an open mind to learn different strategies and practices.
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